Building a website for your business? The first thing you need is a great domain.

The right domain for your website is more important than most people think. If it’s not short, memorable, and clear, your website won’t get the attention it needs. The domain is what directs people to your website. It’s the first thing customers will see when they look you up. So make it great!

Here’s what you need to know about choosing the right domain for your business:

Simplicity: The best domain names should be simple and straight to the point. The last thing you want to do is to confuse people with a long, complicated domain. Ideally, your domain name will feature your company’s name, and maybe a keyword or two — but that’s all.

Keywords: Keywords are what brings a website to the top of search engine results. Using relevant keywords in your domain will make your website easy to find.

.com is best: .com stands for “commercial”. That’s what tells users that the website is for a commercial business — instead of part of a larger network (.net) or a public organization (.org). If you can’t get the name or keywords you want at a .com address, you might want to change those keywords around, instead of ending with a different extension. .com is always best.

Where to buy the right domain

The best place to choose and buy your domain name is a simple, intuitive site.

Adrian Domains provides instant service. It’s fast, simple, and you can register with as many as 500 domains at the same time. Take a look at their options, and choose the right domain for your website today!