You’ve built a great website for your business. You used awesome graphics, you’re putting out niche content, and you have all your products on display.

So, why aren’t you seeing more traffic?

The answer might be your domain name.

Not everyone realizes this, but the domain name of your site matters a lot. The domain is the very first thing that leads people to your business — if it’s not clear and relevant, your customers won’t be able to find you.

Here’s what you need to know about getting more visitors to your site:

Keep Your Domain Short And Sweet

When it comes to your website, short and sweet is the name of the game!

A long, wordy domain is just going to confuse people. Stick to a word or two, and make sure it’s relevant to your business. Ideally, your domain will include your business’s name, a keyword or two, and nothing else.

You should prioritize keeping your domain short over using your whole name. If your business’s name is long, consider cutting it down to a word or two, or using abbreviations. Keeping it short will get you more traffic.

Use A .Com Address

Ever wondered why different websites end with .com, .org, or .net?

The ending of a domain is what tells visitors what kind of website it is. So, if your website is for your business, stick with .com. That’s what tells people it’s a commercial site — instead of a public organization, educational website, or anything else.

Can’t get the domain you want with a .com address? Change the words around. You should always choose .com.

Where To Find Your Domain

Ready to see more traffic on your website?

You can find the best domain name for your business on Adrian Domains. It’s quick, easy, and intuitive. Plus, you can find and purchase up to 500 domains at once.

The best way to get more traffic to your website is with the best domain name. So, if you’re ready to change your domain or buy a new one, just head to Adrian Domains and get started.