The local SEO experts at Adrian Agency understand the importance of successful local SEO to business success in the age of digital marketing. Our proven techniques can help your site squeeze into the most valuable real estate on the local SERP: the Google 3-Pack. As marketing and SEO professionals, we have the knowledge and experience you need to get your site in front of the eyes of the people who need to see it most.
About the Google 3-Pack
Whatever your niche, product, service, or location, ranking in the Google 3-Pack is a surefire way to drive local search traffic to your site. The 3-Pack is the method used by Google to display the top three local search results for a location-based query, like “gas stations near me.”
Each listing displays information pulled from Google My Business and the company’s website, such as reviews, price range, location, and phone number, along with a link to the website. The Google 3-Pack appears below paid ads but above the organic results and only lists the most relevant businesses to the search query.
Why Invest in Local SEO?
If the Google 3-Pack only displays the most relevant results, how does the search algorithm decide which businesses are relevant? The answer lies in local SEO for both your website and your Google My Business page.
Local SEO employs many of the same strategies as general SEO but tailors these strategies to local search queries. This tailored approach means, for example, that the keyword optimization strategy will include the specific location of the business and the surrounding areas from which most of your business will originate.
For our earlier example of gas stations, local SEO keywords could include “Sacramento county gas stations” or “convenience store in Sacramento.” These narrow search queries help the algorithm recognize businesses as local, making them relevant to a search originating in Sacramento and the surrounding areas.
Google 3-Pack SEO Tips
To rank in the Google 3-Pack, you’ll need to optimize both your website and your Google My Business page for local search traffic. With effective strategy development from an expert like Adrian Boysel, you can employ strategies like backlinking and local directory citations that will help build trust in your website.
Your content and metadata should include local keywords and geographical references that will tell Google that your business is local, as well as ranking keywords for your specific products or services. Finally, technical SEO and a robust content strategy will help ensure that visitors (and, therefore, Google) can find any relevant information on your site and your GMB page.
Need Help with Local SEO?
Local search optimization may seem like a daunting task, but with the help of SEO experts like Adrian Agency, you’ll soon see your business rising through the ranks. We offer a broad selection of SEO services backed by years of experience in marketing, branding, and content creation to help companies to grow and succeed, no matter where they are. So reach out today to learn more about how we can help build your business into the brand you’ve always wanted with local SEO and so much more!