Adrian Agency is now a social impact growth marketing agency. Our mission is to make a difference in our individual communities, our industry, and beyond. We want to focus our marketing efforts, and energy on helping companies give back to their communities and take strides to make a tangible impact on the daily lives of others. We know that this takes us off the beaten path, but we believe in you and admire the good you do for those in need. We believe in the importance of social impact marketing in changing the digital landscape and world for the better!
What Is Social Impact Marketing?
Social impact marketing is a strategic effort to align your company’s social initiatives with business goals. It means shining a light on good deeds and making commitments to helping others not just as individuals but as a brand. Social impact marketing allows businesses to define their core values and share them with audiences who support and resonate with the content as a combined marketing and branding strategy.
How Does Social Impact Marketing Help Your Business?
Social impact marketing showcases your brand values in a tangible way that makes brand interactions both memorable and personal for the consumer. By increasing transparency about where the customer’s dollar eventually ends up, a level of trust is established, and a connection is formed. It also helps companies attract and retain talent while simultaneously increasing their employer brand value. In addition, the volunteering opportunities and sense of doing something meaningful create better communities for employees and a brand culture that increases satisfaction and productivity.
Who Should Use Social Impact Marketing?
Any company that wants to make a difference in its community, attract and retain top talent, or build brand loyalty can benefit from social impact marketing. In addition, research reported by Harvard Business School shows companies actually save money over time by investing in social responsibility programs because of increased employee satisfaction & productivity. As a result, corporate social responsibility is more important than ever with consumers and investors alike.
Non-Profits and Charities (WeTip)
WeTip is a group that helps people get in touch with agencies and authorities when they have concerns or complaints. They are committed to making the world safer, more connected, and more accountable by offering a curtain of anonymity for both victims as well as witnesses. Everyone has an opportunity to come forward and share what’s happening around them without fear it could jeopardize their safety or livelihood. Their success depends on their ability to reach concerned citizens. Social impact marketing grants them a vehicle to reach the masses.
Community Pillars and Activists (Gingery)
Some businesses become pillars of their communities and catalysts for change; they get involved with community initiatives and charity work to help raise the quality of life for those who live nearby. For example, the law offices of Gingery Hammer & Schneiderman LLP are a familiar sight in the communities that surround their Roseville San Diego, California law offices. The attorneys and staff at GHS believe in giving back to help their friends and neighbors, and the team at Adrian Agency wants to help them show others where to start.
Products and People with a Cause
A parent’s love for their child is such a powerful and inspiring thing that it often forms the strongest, most relatable causes. One man couldn’t stand to see his daughter struggle with pain, unable to find reliable and safe relief, so he created something spectacular. Grace Period is a brand born of a personal cause that now offers a highly-anticipated and well-received product that will help thousands of women find effective PMS relief of their own.
Why Is Social Impact Marketing Important to Adrian Agency?
We’re about to embark on a new and exciting journey, and we want you to travel this new road alongside us. If your company makes a difference and does good in the world, we want to help you demonstrate that you care and that you wish to improve people’s lives. Similarly, if you come across another company or business owner who uses their platform or position to affect others’ lives, we would love to assist them in sharing their message and broadening their reach. Our mission is to do good in the world while empowering businesses to help others, and social impact marketing is the path to mission success.
Conclusion
Join Adrian Agency as we explore this exciting and meaningful new path. We are an innovative social impact marketing agency that wants to focus our energy and efforts on helping companies give back to their communities while making a tangible impact for the better. While it may be the road less traveled by digital marketers, we believe wholeheartedly in doing good through our work because giving back can create more substantial companies with more extraordinary success stories.
Are you ready to join us? Contact us today!