To maintain significant traffic to your website, you need to invest in enhancing search engine optimization. SEO is the process of improving your rank among search engine results (moving your site higher up on the page), which helps draw traffic to your website. This increase in traffic enables you to increase conversions and sales. Search engine optimization is an ongoing process, however, and it requires continued investment to maximize returns. This continuing need for investment is especially true of local SEO, the process of increasing your search ranking in a targeted geographic area that encourages nearby customers to choose your business over other, similar companies in the same place. 

Adrian Agency’s Ultimate Local SEO Pricing Tool can help you build the best local SEO package to fit your needs. Our transparent pricing allows you to see precisely which search engine optimization services you are buying and in which cities you will rank. Adrian Agency will help you better understand the local search engine optimization process and why each step is critical to the success of your site.

How SEO Works

71% of search engine users choose a website that appears on the first page of Google’s results. When people search for businesses in their area, you want yours to be the first they see. Ongoing search engine optimization is the only way to rise to, and remain at, the top.

SEO is more than just adding search terms to your copywriting because Google does more than look for keywords when it reads through your site. The way you optimize your content, the functionality of your site, and how you advertise your business all play a role in how you rank. Search engine optimization is a holistic process that transforms your entire website into the best version of itself, making it the best option for Google users. 

Keep It Consistent

Even after improving your ranking, the SEO process requires maintenance. Remember: as you were climbing up the rankings, so were your competitors. Remaining an online authority in the eyes of search engines requires consistent activity and better optimization. Google has a wandering, all-seeing eye; its algorithms constantly scour the web for the latest and greatest content. Studies show that stopping search engine optimization after reaching the top of the SERP (search engine results page) causes a drop of up to 30% in your ranking. Ongoing optimization with a steady stream of high-quality content, on the other hand, can continue to raise your rank by up to 18%.

Algorithm Evolution

Ongoing SEO is essential, not just for creating new content and improving your site but also to keep up with the ever-evolving algorithms that search engines use to crawl and index sites. Google and other search engines are constantly working on new algorithms that change how websites are ranked. These regular shifts in what does and doesn’t improve rankings mean that outdated search engine optimization techniques can actually hinder your progress to the top of the SERP. For instance, black hat spamming was, at one time, a highly effective backlinking method. Now, Google penalizes spammers and prefers backlinking techniques that are natural and offer relevant links. If you don’t stay informed about changes to search engine algorithms, you won’t know when or how to optimize your content to reflect them, and your ranking will suffer as a result.

Outsourcing SEO

At Adrian Agency, search engine optimization is what we do best. We can do the heavy lifting when it comes to search engine optimization, giving you the tools you need to rise above the competition. It takes a lot of time and effort to keep up with SEO best practices and constantly improve to draw in new business. Content creation, technical optimization, and analytics tracking alone all take additional time and resources that can eat away at your schedule and wreak havoc on your work-life balance. Outsourcing to a company that can help you optimize your site frees you up to do what you do best: run your business. 

Have You Checked Out The Ultimate SEO Pricing Tool?

The Ultimate Local SEO Pricing Tool uses eight easy steps to help you create the perfect local search engine optimization package for your business. This process allows you to customize your service, investing in what you need and leaving the rest at the door. After choosing from the options, you can review and edit the package you created (so you don’t have to worry if you missed a step along the way). Each option is priced transparently, so you can see exactly how much you pay for each service before you commit. We offer a monthly payment option to spread out the cost over time, or you can pay upfront, and we’ll get started making your site the best it can be.

Steps 1 through 4

These steps are all about your website and how you draw in traffic. An essential first step is to select your target cities and understand why it’s critical to start small. Your hometown should be the first you target with SEO strategies to draw in traffic. Set up your domain before you try to branch out. Once you become the leader in your industry at home, then you can take steps to extend your reach. There are many options included in the Ultimate Local SEO Pricing Tool to help you accomplish these goals. 

We can help you optimize your page to make sure your content and structure are ideal based on current search algorithm preferences. Backlinking is a great way to increase your authority online by creating posts on other websites that link back to yours. Google and other search engines will find your site more trustworthy the more often you are referred to across the web. This technique increases SEO effectiveness and pushes you higher in the SERP. Adrian Agency can help you create backlinking guest posts as well as optimized articles for your website.

Steps 5 through 8

If you don’t already have a Google My Business profile set up, we can create one for you! Google My Business, or GMB, is an essential tool and resource that you can use to improve your local rankings on Google. This page is similar to a social media profile, but it appears right on the Google search engine. However, creating a GMB page isn’t a one-and-done process.  

Like you have to work constantly to improve search rankings, you also have to manage your GMB profile consistently. To be seen by the people you want to reach, you have to have new content, honest reviews, and regular optimization. Adrian Agency can handle all of this, as well as including you in directories for other search engines that link back to your Google My Business page.