Cook CPA Group is a full-service accounting firm in Roseville, CA, led by President Evelyn Cook, a Certified Public Accountant with over 20 years of experience. They offer a broad range of services for business owners, executives, and independent professionals, including consulting, accounting, tax, and auditing services. Cook CPA Group utilizes technology to its fullest capabilities to personalize each interaction and take the time to understand each business’s needs, long-term goals, and objectives. They are committed to providing uncommon service that distinguishes them from other CPA firms while maintaining an affordable price and friendly approach.
More from the Owner
“I didn’t know it was possible to get so many leads from my website. I’m so impressed with the results!“
Founder & CEO, Cook CPA Group
Define Brand & Marketing Strategy
Despite being in business for over 20 years and offering a wide range of services, Cook CPA Group lacked clarity on how to scale their company. Defining their brand and mission proved to be a challenge, which made it difficult for them to attract new clients. While they provided a range of services, it wasn’t clear what set them apart from other CPA firms. They realized that they needed to evaluate their strengths and weaknesses to differentiate themselves and establish a clear direction for the company.
How We Helped Grow Cook CPA
Fortunately, they discovered Adrian Agency, which helped them define their target client through a brand strategy. Adrian Agency’s marketing strategy included creating a recurring program called Tools to Thrive, which provides outsourced CFO services. Through a comprehensive rebrand, website redesign, and automations to funnel traffic, Cook CPA Group got on course and is now thriving. The tools to thrive program has allowed them to provide a valuable service to clients and create a recurring revenue stream for the firm. With their newfound clarity and a comprehensive marketing strategy in place, Cook CPA Group has been able to attract new clients and provide high-quality services that set them apart from the competition.