Creating a compelling pitch deck is essential for any web designer, graphic designer, motion designer, or agency owner looking to showcase their services and stand out from the competition. In this video, Adrian Boysel, a seasoned designer with years of experience in creating pitch decks, shares his step-by-step process for designing a pitch deck that effectively productizes your offer and positions it uniquely from others.
Adrian emphasizes the importance of naming the pitch deck and productizing the service or offer being presented. He also stresses the importance of explaining the value of the service in the simplest form possible, addressing the typical problem the service solves, and delving into the specific elements that make the service effective. He also suggests including social proof, such as a case study, to show the effectiveness of the service.
Adrian Boysel is a experienced designer who has been working in the industry for several years, he has a great track record of creating effective pitch decks that have helped his clients to close deals and build successful businesses. He has a deep understanding of the industry and know how to create a pitch deck that effectively communicates the value of a service or product to potential clients.
How to Create a Pitch Deck Design – Examples for Designing
Creating a compelling pitch deck is essential for any web designer, graphic designer, motion designer, or agency owner looking to showcase their services and stand out from the competition. In this video, Adrian Boysel, a seasoned designer with years of experience in creating pitch decks, shares his step-by-step process for designing a pitch deck that effectively productizes your offer and positions it uniquely from others.
Naming the Pitch Deck and Productizing the Service or Offer
The first step in creating a pitch deck is to give it a name and productize the service or offer being presented. This allows you to position it uniquely from others and give you a strong pitch when presenting it to potential customers. Adrian suggests naming the pitch deck in a way that reflects the service or offer being presented, for example, “The Purpose Driven Website.”
Additionally, giving it a slogan like “The website you’ve always needed” can help to make it more memorable and easy to understand for potential clients.
Key Points:
- Give the pitch deck a name that reflects the service or offer being presented
- Productize the service or offer being presented to make it unique and easy to understand
- Use a memorable slogan to help potential clients remember the pitch deck
Explaining the Value of the Service in the Simplest Form Possible
The first slide of the pitch deck should explain the value of the service in the simplest form possible. This makes it easy for potential clients to understand what the service or offer is, and how it can benefit them. Adrian suggests explaining the value of the service in one or two sentences, using simple and easy-to-understand language.
Additionally, the slide should be visually appealing and easy to read, such as using large text and simple images. This can help to grab the attention of potential clients and make it more likely that they will be interested in learning more about the service or offer.
Key Points:
- Explain the value of the service in the simplest form possible
- Use simple and easy-to-understand language
- Make the slide visually appealing and easy to read
Addressing the Typical Problem the Service Solves
The next slide should address the typical problem the service solves, and present the solution. This is a crucial part of a pitch deck, as it helps potential clients to understand the challenges they are facing and how the service or offer can help them. Adrian suggests highlighting the problem, and then showing how the service or offer is the solution.
Additionally, it’s important to show the pain of what these clients are feeling, so that they can relate to the problem and understand the challenge they are facing. By doing this, potential clients will be more likely to see the value in the service or offer and be interested in learning more about it.
Key Points:
- Address the typical problem the service solves and present the solution
- Show the pain of what these
Why the Service or Offer is Effective
The following slides should delve into the specific elements that make the service or offer effective. This helps potential clients to see the difference between your service or offer and others, and understand the value that it can provide. Adrian suggests highlighting key features such as brand strategy, marketing strategy, a dedicated coach, and cutting-edge technology.
It’s important to explain each of these elements in depth, and show how they work together to make the service or offer effective. This can help to build value in the service or offer and make it more appealing to potential clients. Additionally, highlighting social proof such as case studies can help to demonstrate the effectiveness of the service or offer.
Key Points:
- Highlight the specific elements that make the service or offer effective
- Explain each element in depth and show how they work together
- Include social proof such as case studies to demonstrate the effectiveness of the service or offer
Creating a Compelling Pitch Deck: The Key to Success for Designers and Agencies
In conclusion, creating a compelling pitch deck is an essential step for any designer or agency looking to showcase their services and stand out from the competition. By following the tips and strategies outlined in this article, you can design a pitch deck that effectively productizes your offer, highlights the value of your service, and addresses the typical problems that your potential clients are facing. This will help you to build a strong pitch that can be used to win over potential clients and grow your business.
By using an effective pitch deck, you can communicate the value of your service or offer to potential clients in a clear and concise way. This can help you to build trust and establish yourself as an expert in your field. As you can see, creating a pitch deck design is not just about putting together a few slides, it’s about creating a compelling story that will help you to close more deals and grow your business. Remember to be clear, concise, and visually appealing, with a focus on the value you bring to the table.